I was using coconut oil on my skin. I loved the smell but my skin just does not absorb this oil. It would sit on the surface of my skin and be rubbed onto my clothes. Didn't help chaffed skin much at all. I recently bought a bottle of wheatgerm oil and boy that is another thing altogether. I can apply it directly to my face and it is absorbed rapidly, rubbed it on my chaffed elbows and next day they were better. It's full of vitamin E.
Eat the coconut oil or put it on your hair but wheatgerm oil is more readily absorbed in my experience.