I do take fast showers with home made soaps, but that's secondary to the coconut oil cleansing.
Definitely stops itching, and improves skin texture.
(fluoride in water is also known for rapidly aging the skin, aluminum in commercial soaps drys skin out... What else is in tap water... We have no idea)
I'd also recommend dry brushing (see bamboo drybrushes at Amazon) with essential oils (lavender, geranium, petitgrain, orange, anis, chamomile... I like lavender anise) against itching. Dry brush instead of morning shower or after you are dry (and already itching :)
Cat (Austin, Tx) on 05/10/2010:

Grandmother Guffys Method for forever soft, clean, ageless skin.
My grandmother Guffys skin was as soft and smooth as a babys butt till the day she died at 94. One day, when I was a younger woman constantly on the go, she noticed how dry and ashy my skin was and elected to tell me about her method of bathing. It was the only thing she said she did to keep her body clean and soft. First, she never took long baths (and NO, she did not smell). She said bathing dried out skin. Second, she never used hot water on her skin. Third, she never needed lotions. I listened; yet, despite the evidence before me, I did not take her advise. Hot showers were invigorating, I exclaimed. Who ever heard of not bathing, I secretly thought. Why do not the young listen! For years now I have suffered with extremely dry and itchy skin. FINALLY! I recalled my grandmother Guffys bathing method for clean, itch-less, soft, ageless skin. Here it is:
1) Massage 2-3 tablespoons of (antibacterial, anti-fungal) coconut oil over your entire dry, naked body, but not your face. Be sure to include your private areas and feet - get utterly greasy with it! Let it soak 5 minutes.
2) Take a clean, white, DRY bath cloth, folded in fours and scrub your entire body. When one side of the cloth gets cruddy, refold to a clean side of the same cloth. Don't forget private areas.
3) Shower/rinse in very lukewarm to cold water and ONLY wash your private areas with diluted baking soda and water or an organic non-soap or as I sometimes do, diluted ACV.
3) Get out of the shower and barely pat dry.
Believe! This works! People who touch my skin always exclaim at how soft it is AND my husband who has scratched my back many a time has taken to gently rubbing my arms a lot. Just try it! It is not real expensive or hard to do and results are quick. If you are allergic to coconut oil, switch to a light olive oil or sesame oil. Soon you will do as I did - throw away all your bathing soaps and bottles.